BRAND OVERVIEW

PSYCLOPS is a pop culture, teen and adult lifestyle brand featuring funny and contemporary one-eyed characters that embrace the worlds of music, dance, technology, and art.

PSYCLOPS was first introduced as a mobile app that allows consumers to create unique animations and music videos synced to their iPods.

PSYCLOPS reaches out in relevant ways via social media platforms. Follow the weekly blog at www.psyclopshq.com , Facebook, and Twitter.

PSYCLOPS leveraged the popularity of the app and launched new products - iPhone and iPod covers, and designer vinyl toys which currently sell online at www.psyclopshq.com , www.amazon.com , www.handhelditems.com, and independent college bookstores.

	MEET THE CREW
	IKE is a front man through and through. He loves the spotlight and plays the role of bad boy to perfection. His silky voice and godly looks make him the object of desire of teeny boppers, house wives, and everything in between. Deep down he has a heart of gold and while he loves the attention, he tries not to get too wrapped up in his own hype. Think Sid Vicious without the vicious... or the murder.
	COCO is best described as a true pop star. She has the looks, the voice, and the on-stage presence to boot. Though she never enhances her voice while recording or on stage, she speaks exclusively in auto-tune. Chalk that up to her shyness when she's not in front of a microphone. Coco is a sweetheart and a peacemaker, the glue of the band. But make no mistake, nothing will get in the way of her takeover of the music world.
	SYD, beat-master and break-dance phenom, doesn't want to be in a band. He's more of a loner, a one-man show, the solo version of Daft Punk. But McGuffin's offer is intriguing. And though we may not know them, Syd has his motives. His quiet and dark sensibilities bring an element of mystery and leave us wondering, what's really under that hoodie.
	SYNDI is all sass. She's the sour to Coco's sweet, the Lady Gaga of this foursome. Her skills on the axe put her up there with Hendrix and BB King and she can spark a dance craze with a simple swing of her hips. Her gifts are effortless and she flaunts them. Syndi's hard edge proves to be the perfect balance weight to keep the band's appeal broad... broad enough to make them all rich and famous. But will her contempt for the old guard, mucky mucks of the music industry ruin everything?